Hello World! Welcome to Proper Cursive, the web design & development studio of Ryan Watkins-Hughes.

Proper Cursive is an interdisciplinary studio — combining a love of design, technology, art, photography, and visual communication — to create contemporary interactive solutions and exciting print design.

Interface design should enhance the experience of the user without drawing unnecessary attention to itself. My first priority is to make the user's experience as simple and enjoyable as possible. The design process should balance technical functionality and visual elements to create a system that is intuitive, usable, and adaptable to changing user needs.

Like any finely tuned engineering project, a website depends on performance, scalability, reliability and interoperability. Without a proper engine the beautifully restored classic is merely a show piece, not a real sports car. In the end, it is impossible to separate the design of a website from the technology that makes it work.